Over time, one issue
became apparent, a need to assist small business with internet
marketing, utilizing internet advertising to promote their products
and services.
The question was how
could this be done effectively?
Some small businesses do not have web sites.
Initial thoughts were to provide web site design, management,
maintenance, search engine optimization and search engine submission
services.
This was not a practical solution as the overall expense of these
combined services, domain name and hosting costs, plus fees now
charged by some of the major search engines and directories for
submission review as well as click through costs would not be within
the budget of most small businesses. This solution would also limit
the number of small businesses we could effectively assist.
Many small businesses
already have a web site, but no visitors.
We have heard the story many times before…"a friend of ours
has a friend who owns a web site design company and created a
wonderful web site for us for only a few thousand dollars several
months ago. One of our customers just said they recently found our
website on page 99 of one of the major search engines while
performing a search for our company name! We telephoned our
Webmaster to congratulate him but he has not returned our
calls".
We concluded most small
businesses could afford a basic web site...
but could not afford the internet advertising and promotional
expenses required for attracting visitors to their web site.
Our next thoughts were
why not provide internet marketing, internet advertising and web
site promotion by creating our own internet directory services?
Large internet directories, targeted to specific markets, providing
free information to consumers, while allowing small business an
economical and affordable means of internet advertising for
promoting their products and services. This option would also allow
us to assist small business in a much larger geographical area.
We have modified our
primary business focus to meet this need.
Our Objective:
To provide economical, affordable internet marketing, internet
advertising and web site promotion through our directory services,
creating an effective economical means for small businesses to directly compete
with large businesses on the internet, while maintaining our
continued growth and profitability.
Our Mission:
To establish and maintain long term mutually beneficial
relationships with our business clients, advertisers and suppliers;
recognized as a leader in economical, affordable internet marketing,
internet advertising and web site promotion through our directory
services while providing free market specific information to the
consumer.
Our Quality
Initiative:
To diligently review and evaluate all feedback received regarding
our services, perform corrective actions as necessary to
continuously improve our internet marketing, internet advertising,
web site promotion and directory services.
Thanks for visiting our
site...
Sincerely,
The Management and Staff
TC Honkers Inc.
